Search Engine Optimization

search engine optimization

In recent years the major search engines have made a concentrated effort to reduce the ability of web developers to manipulate the order in which search results are displayed.

The "Old" Days
In the "old days" (a couple of years ago) we used all kinds of nifty tricks in the code of a web page in order to get the search engines to show it on the first or second page of results. Most, if not all, of these tricks no longer work and, in fact, can do more harm that good.

The "New" Days
The good news is that search engine optimization has become a lot easier and requires a lot less specialized knowledge. Your GS Web Site by default is very search engine friendly. The links you see down the side and across the top of this page for example are not graphics (which search engines cannot read), they are actual text (which search engines can read) and your GS site follows the standards recommended to make it work well with all major search engines. 

You simply need to make pages that are meaningful and useful to the people you want to visit your web site and follow a few simple rules to make sure the search engines know what your page is about.

Save More Money
The GS System provides all the tools you need along with instructions on the simple rules you need to follow to maximize the visibility of your web pages.  This is another feature of the GS System that can save you a lot of money while helping your site to perform.